Publishing  Publishing Oxford Brookes University ../webroot/files/Institutions/cover_photo/1567401667Oxford-Brookes-University-1.jpg

The MA in Publishing is respected throughout the world. The course gives a solid knowledge of publishing processes and their management, and provides scope to develop specialist skills required for career development. It also enables in-depth exploration of specialist areas through independent study and the dissertation. The course provides an excellent overview of every aspect of publishing. It combines relevant theory with practice and, by equipping you with appropriate knowledge and skills, will enhance your employment prospects in publishing and related work. Graduates who have completed publishing courses at Oxford Brookes have been exceptionally successful in obtaining employment soon after graduation and have a strong record of career progression. Students leave the course with a broad understanding of the key issues facing the publishing industry in the 21st century and a wide range of publishing and general management skills, including advanced IT skills, to help them succeed in the industry. Publishing courses at Oxford Brookes enjoy a high international standing in the publishing world. We have close links with publishing companies in Oxford and London, and staff have extensive experience in national and international publishing roles. Course content The MA consists of four compulsory modules and two elective modules plus a dissertation or major project. The PGDip consists of four compulsory modules and two elective modules. The PGCert consists of three compulsory modules. In Semester 1 you take: Design and Production for Publishing, Editorial Management, and Marketing Management for Publishing. In Semester 2 you choose two optional modules to develop skills and knowledge in specialist areas of publishing. You finish by taking the compulsory module New Product Development. To gain an MA you must also submit a Dissertation or a Major Project (15,000 words or equivalent for major projects). Modules may change from time to time an indicative list is shown below. Compulsory modules * Design and Production for Publishing explores the role of the design and production department in the publishing process. It looks closely at current working practices in areas such as design and typography, project management, the evaluation and selection of appropriate media platforms, the buying of raw materials and manufacturing processes, and the use of external resources. * Editorial Management explores the strategic role of the editor within the publishing process and the knowledge and skills required for the development of new projects, whether in print or digital form. * Marketing Management for Publishing provides a systematic examination of the key concepts and disciplines of marketing and their relationship and relevance to the products of publishing. It includes coverage of the marketing mix, consumer behaviour, segmentation, targeting and positioning, and elements of market research. * New Product Development addresses the fundamental issue of how publishers survive and prosper through development of new publishing ideas. Working in groups, students simulate the new product development process, taking marketing, editorial, production and financial elements to an advanced stage and presenting the new product proposals (books, journals, international publishing projects, e-publishing projects, translated or co-published projects) to senior management. Optional modules include: * E-Publishing * International Publishing Management * Journals Publishing * Publishing and Language * Rights Management * History and Culture of Publishing * Magazine Publishing * Children s Publishing * Digital Media Publishing * Independent Study in Publishing Compulsory for the MA * Dissertation or Major Project is the defining and essential component for the award of the MA degree. It is a major in-depth investigation of a subject, theme or issue significant to the study of publishing through research and extended written work (15,000 words or equiva

Our publishing courses attract graduates from a wide range of disciplines who are seeking entry with advanced standing into the publishing industry. We also attract people wishing to update and enhance their knowledge of publishing practice and people wor,800,£8Itemalue+oSn++???A????#? ?+???????????????????????????????????+S?++??????,???@#iItem????????????????? ?????????????????????????????????????????{?????W?????????W???W????{*?W?W???????????
???A???A?????
??A?A???A??????A??
??A???A???????A???????????????????
???????????
???????????????????{??????
???????t?$????????????????????????????A???A?????
?A?A???A
????@????????????????????????????????????+S++??A????#? ?+???@???????????????????

???????????????

????????????????????